Posts by Ilima Loomis

focused mother working on laptop near daughter on couch

8 Tips for Freelancing with Kids at Home

If you’re a parent who’s freelanced from home for any length of time, you already know that there are a range of challenges that come along with it—a child screaming in the middle of a business call, a loud rendition of the Thomas & Friends theme song just as you’re trying to beat a tough…

glasses on newspapers

How to Shift from Journalism to Content Marketing

Like a lot of content marketing writers, I have a background in journalism. After starting as a community newspaper reporter, I worked as managing editor of a national magazine, and covered research news as a freelancer for magazines like Science and Discover. I loved the work, but eventually decided to pivot to writing for companies…

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6 Tips for Working on Retainer as a Freelance Writer

I recently spoke with a freelance writer whose client wanted to put her on retainer. I thought this was great news, but she was nervous — what if it didn’t work out?  The reality is, retainers can be GREAT for freelancers if you set them up right. They guarantee you a steady amount of work…

a pile of books

4 Essential Books for Freelance Writers

There’s an abundance of books for freelance writers, and I read a lot of them when I was getting started. While many of them were useful, a handful stood out from the crowd. In fact, I still reread them from time to time when I encounter a new challenge or am looking for ways to…

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Crisis Freelancing: Should You Send LOIs During Coronavirus?

We’re a few weeks in to the coronavirus crisis, although it feels like a million years. By now, you’ve probably reached out to all your current and former clients offering to help with COVID assignments (if you haven’t, do it now!). So what comes next? Is there any point in prospecting for new clients right…

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How Freelancers Can Pivot Into COVID/Coronavirus Writing

Every freelancer I know has seen COVID-19 impact their business in a big way, and the change has happened incredibly fast. But what’s interesting is that there’s a clear split. Some are seeing things dry up. Others are overwhelmed by new assignments. There’s not much in between. Of course, a lot comes down to your…

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Should You Hire a Business Ghostwriter?

As a former journalist, I’ve written plenty of bylined articles over the years (and even a few books!). But while it’s always fun to see my name in print, I’ve also loved working as a business ghostwriter, where I help people tell their stories in their own words — only better. If you’re considering hiring…

woman points to laptop screen showing news site

How to Localize National News for a Small Business Blog

I started my career as a beat reporter for a small community newspaper (back in the days when news actually came on paper!). At least once a month or so, my editor would ask me to take a national or global news story, and put a local spin on it. Now that I’m a content…

Maui Memorial Medical Center Foundation annual report cover

Writing a Hospital Foundation Annual Report

Writing healthcare content is all about knowing your audience. You might be writing for patients and their families one day, and physicians or scientists the next. While everything you write needs to be medically accurate, understanding your audience is key to how you communicate. It’s what decides whether your tone is breezy or formal, whether…

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“Mixed score on tuna fisheries report card”

The world’s tuna fisheries have made strides toward sustainably harvesting target species like skipjack and yellowfin but still have some distance to go in meeting other standards for ecosystem‐based management (EBM) practices. That’s the conclusion of a new “report card” by an independent team of fisheries scientists. Read the rest of my story for Frontiers in…

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“Rare Intersex Shark the First of Its Kind”

Many fish are switch-hitters: they have the ability to change from male to female, or vice versa, when it’s convenient for reproduction. Not so for sharks and rays, which develop either male or female organs before birth. But off the coast of Taiwan, fishers discovered a shark with a fully developed set of male and…

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“Exact Moonlight Measurements Could Aid Earth-Observing Missions”

As our nearest neighbor in space, the Moon is one of the most familiar objects in our sky. Yet there are still things we don’t know about it—like exactly how bright it is. In a new project, scientists will seek to make the most accurate measurements to date of lunar irradiance, the amount of light…