Posts by Ilima Loomis

a man who is a personal trainer encourages a woman sitting on a bench in a gym

Q&A With a Freelance Writing Coach

Whether you’re an experienced freelance writer or just starting out in your career, you may have considered working with a coach to help you grow your business. Today there are a wide arra of coaching services available to freelance writers, at a variety of different price points. Programs can range from group study courses to…

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Why You Need a Freelance Science Writer

As a freelance science writer, I help research hospitals and universities get the word out about important discoveries. After all, a breakthrough new therapy won’t do much good if people don’t know about it.  So I wasn’t surprised when I read a new study that found that academic research gets overlooked every day because it’s…

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4 Useful Websites for Freelance Writers

If your aim is to make a living as a freelance writer, it can be overwhelming to figure out which resources are trustworthy and helpful. There’s a near-endless supply of bad advice and low-paying job “opportunities,” But there are also gems out there that are worth your time (and possibly your money) because they can…

woman sitting cross-legged and listening to headphones while typing on a laptop

4 Podcasts for Freelance Writers

With close to 2 million podcasts in the world, the medium is showing explosive growth—37% of Americans listen to podcasts at least once a month. You can tune in from your car, or on your computer, your phone, your tablet… podcasts are conveniently accessible and a nice way to soak in some good information about…

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8 Tips for Freelancing with Kids at Home

If you’re a parent who’s freelanced from home for any length of time, you already know that there are a range of challenges that come along with it—a child screaming in the middle of a business call, a loud rendition of the Thomas & Friends theme song just as you’re trying to beat a tough…

glasses on newspapers

How to Shift from Journalism to Content Marketing

Like a lot of content marketing writers, I have a background in journalism. After starting as a community newspaper reporter, I worked as managing editor of a national magazine, and covered research news as a freelancer for magazines like Science and Discover. I loved the work, but eventually decided to pivot to writing for companies…

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6 Tips for Working on Retainer as a Freelance Writer

I recently spoke with a freelance writer whose client wanted to put her on retainer. I thought this was great news, but she was nervous — what if it didn’t work out?  The reality is, retainers can be GREAT for freelancers if you set them up right. They guarantee you a steady amount of work…

a pile of books

4 Essential Books for Freelance Writers

There’s an abundance of books for freelance writers, and I read a lot of them when I was getting started. While many of them were useful, a handful stood out from the crowd. In fact, I still reread them from time to time when I encounter a new challenge or am looking for ways to…

woman holding her head looking at her laptop

Crisis Freelancing: Should You Send LOIs During Coronavirus?

We’re a few weeks in to the coronavirus crisis, although it feels like a million years. By now, you’ve probably reached out to all your current and former clients offering to help with COVID assignments (if you haven’t, do it now!). So what comes next? Is there any point in prospecting for new clients right…

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How Freelancers Can Pivot Into COVID/Coronavirus Writing

Every freelancer I know has seen COVID-19 impact their business in a big way, and the change has happened incredibly fast. But what’s interesting is that there’s a clear split. Some are seeing things dry up. Others are overwhelmed by new assignments. There’s not much in between. Of course, a lot comes down to your…

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Should You Hire a Business Ghostwriter?

As a former journalist, I’ve written plenty of bylined articles over the years (and even a few books!). But while it’s always fun to see my name in print, I’ve also loved working as a business ghostwriter, where I help people tell their stories in their own words — only better. If you’re considering hiring…

woman points to laptop screen showing news site

How to Localize National News for a Small Business Blog

I started my career as a beat reporter for a small community newspaper (back in the days when news actually came on paper!). At least once a month or so, my editor would ask me to take a national or global news story, and put a local spin on it. Now that I’m a content…